Research Analyst, Panel Management - Palo Alto, CA
The Research Analyst is responsible for working with the Director of Panel Management to manage all aspects of KnowledgePanel. This includes implementing the recruitment and empanelment process; assuring good survey taking experience; implementation of incentive, retention and device retrieval programs; and maintaining and analyzing panel data.
Responsibilities:
- Assist in the implementation of the KnowledgePanel recruitment process – sample preparation, recruitment material mailings, recruitment questionnaire, call center campaigns and data processing.
- Assist in the creation of key panel metrics – recruitment response rate, profile rate, survey completion rate, attrition rate and panel composition.
- Assist fulfilling client service needs – data appends, cumulative response rate calculations and panel capacity estimates.
- Assist in the implementation and analysis of other ad-hoc panel projects such as recruitment, incentive, retention and prompting experiments.
EDUCATION/EXPERIENCE REQUIREMENTS:
- Bachelor's degree (Master's or higher preferred) in a Social Science or quantitative field
- 1+ years relevant experience in market/survey research, especially with panel operations, large survey samples (Web, telephone, mail and/or in-person) or longitudinal studies.
- Experience with data analysis, data management and reporting using multiple databases.
- Ability to manage several projects at a time.
- Detail-oriented with strong organization and time management skills.
- Proficiency in SAS, Excel and MS office is a must. Working knowledge of SPSS and SQL helpful.
GfK:KN offers competitive compensation and benefits.
Knowledge Networks is an Equal Opportunity Employer. It is our policy to ensure equal employment opportunity without discrimination on the basis of race, color, national origin, religion, sex, age, disability, citizenship, marital status, sexual orientation or any other characteristic protected by law.
