Manager of Online Panel Recruitment - Burbank, CA
The Manager of Online Panel Recruitment is responsible for developing and implementing the acquisition strategy for Knowledge Networks Cada Cabeza consumer panel using a variety of approaches including online advertising, email, search, and social networking.
Responsibilities:
- Cultivate relationships with external companies or independent contractors to recruit consumers to join the Cada Cabeza online panel
- Review, revise and negotiate contracts and Insertion Orders for recruiter networks
- Develop materials for online panel recruitment such as online creative, flyers, brochures and training materials
- Provide KPI’s cost, productivity, counts, etc., from recruiters
- Monitor quantity and quality recruitment
- Work closely with recruiters to update and tweak campaigns in order to maximize effectiveness
- Work closely with Online Panel Manager and Operations Director
Qualifications:
- 2+ years relevant experience in online advertising environment or online panel recruitment
- Bachelor’s degree
- Fluent in English and Spanish
- Knowledge of U.S. Hispanic community.
- Strong verbal and written communication skills
- MS Office skills: Word, Excel, Outlook, and Power Point
GfK:KN offers competitive compensation and benefits.
Knowledge Networks is an Equal Opportunity Employer. It is our policy to ensure equal employment opportunity without discrimination on the basis of race, color, national origin, religion, sex, age, disability, citizenship, marital status, sexual orientation or any other characteristic protected by law.
