Knowledge Networks is the consumer information company for the 21st century, helping companies grow by delivering consumer insights and research that speak directly to client business issues. We do this through a unique combination of gold-standard information platforms, industry and issue expertise, and analytic insight.

How We Do It
From new product development to brand marketing optimization to public policy and government research—we have the expertise to help you

• Quickly maximize your marketing effectiveness,
• Design statistically reliable research that addresses your needs head-on, and
• Turn the results into simple, specific recommendations that you can put into action immediately to drive Return On Objective.

For consumer information, our analysts can turn to an unprecedented array of exclusive KN resources, including:

• KnowledgePanel® – the only online panel based on an RDD sample of the full U.S. population
• National Shopper Lab – the largest database of loyalty card shopping behavior available for commercial research

With these and other potential sources of learning, we are bridging the digital divide—developing the strategic insights you need for effective marketing and public policy making.

Origins
Knowledge Networks was founded in 1998 by two prominent Stanford University professors seeking to develop online research methodologies for the next century. Their company quickly grew into a leading consumer insight provider, with numerous Fortune 500 clients. Knowledge Networks is now one of the top 25 U.S. research firms in terms of revenue, and placed 4th in growth among U.S. market research companies between 2000 and 2005.

KN includes Knowledge Networks/SRI, the leader in high-quality media research, and Knowledge Networks/PDI, one of the most respected and innovative providers of promotion research.

Knowledge Networks is proud to be a member or participate in the activities of the following industry associations:

• Council of American Survey Research Organizations (CASRO)
• Council for Marketing and Opinion Research (CMOR)
• ESOMAR
• The Advertising Research Foundation