Sectors

Consumer Products

Knowledge Networks helps CPG clients build brands and drive business by leveraging sophisticated analytic techniques and an array of data sources.
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Pharmaceutical & Health Care

KN helps clients create and nurture successful health care brands through advanced online research. 
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Media

KN blends expertise in digital and traditional media alike, providing insights you need to plan, measure exposure, and determine ROI. 
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Retail

We deeply understand the priorities and preferences of retailers, thanks to our extensive work with some of the nation's largest grocery and big-box chains. 
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Expertise

Opportunity Identification

KN's methodical approaches to white space definition and concept evaluation can minimize the risk of expensive failures. 
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Market Segmentation

KN offers award-winning advanced segmentation solutions with a purpose; we insist that the management destination drives the segmentation design and analytics.
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Hispanic Research

KN has become the leading force guiding research that helps you tap $1 trillion in Hispanic buying power. Our survey research analytics include Unacculturated, Bicultural and Acculturated Hispanic consumers.
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Optimization Modeling

Our world-class Advanced Analytics team excels at identifying new market opportunities through the use of optimization modeling for product and service introductions. 
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Concept Testing

Our concept evaluation techniques – combined with KN's deep category expertise – allow CPG, health care, and other manufacturers to be sure when going to market with a new product line or a line extension.
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Positioning & Messaging

Our blend of advanced analytics and testing track record across multiple categories allows us to provide focused solutions to our clients.
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Cross-media audiences

KN possesses dual expertise in digital and traditional media – making us an ideal partner for creating more effective media plans or to establish reach across dozens of vehicles. 
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Advertising & Marketing Effectiveness

As you search for new, more precise ways to measure the return on your advertising and marketing spend, KN can provide deep expertise and assets.
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Brand Equity

We perform sophisticated customer-based brand equity measurement and modeling for clients who seek to go beyond basic awareness and usage tracking.
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Shopper Insights

KN is uniquely positioned to combine custom and behavioral insights to provide the precise shopper research program you need. 
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