Empirically based, KN's Brand Relationship Framework deconstructs the brand-building process itself, providing actionable data and insights that can be used to solve real-world business problems. The framework views a brand in terms of its critical constituent parts, along with its points of differentiation and relationship with the consumer. The framework does not come purely from academic classrooms, but rather is connected to the world of business realities. It has evolved from the research studies conducted by Knowledge Networks over many years, in many product categories.

Through the framework, you can:

• Measure and optimize your current marketing/positioning/communications
• Identify leading indicators of future brand health
• See how your brand maps versus the competition
• Customize your brand relationship framework and tracking capabilities

Knowledge Networks Brand Relationship Framework suite of products includes:

• Brand Relationship Audit
  A comprehensive one-time consumer-centric audit of your brand and competitive set to assess current brand health, and to uncover the drivers of your brand health and strategies/tactics to improve future brand health
• Brand Relationship Monitor
  Measures the performance of your brand over specific time periods, monitoring key measures of brand health and key equity drivers to assess the impact of marketing activities

The experts at Knowledge Networks offer a comprehensive approach to assess brands across most industries.

FEATURED INSIGHTS

• Of Trains, Panel Quality, and Sample Coverage
  Charles DiSogra
• The Art of Creating Passionate Consumers
  Interview with Howard Schultz
• Branding and the Art of Wine Making
  Interview with Thomas P. Burnet

FEATURED PRESS RELEASES

• Revolutionary Product Creates Strategic Media Plans Optimized by Brand-Building Metrics