[ Summer 2010 ]
KNOWLEDGE NETWORKS NEWS BRIEFS
KN News and Studies Using KnowledgePanel®
Focus on: Polling Methodolgy
Ask a loaded question, you'll get a loaded answer - MPRnewswQ, 4/5/10
Author: Rob Daves
DIGITAL NEWS:
x+1's Nardone Discusses Cookie-Level Integration Of Brand Research Data – AdExchanger.com, 04/20/10
[x+1], KN Dimestore Partner to Boost Online Ad Effectiveness – BusinessWire, 04/16/10
AdExchanger interviews KN's Kahlert: Real-time brand metrics for online ads
CROSS-MEDIA NEWS:
ESPN XP – KN Research Is Key to Breakthrough Cross-Media Initiative – ESPN MediaZone, 3/22/10
The Home Technology Monitor™: an invaluable source of consumer data
TV Trends: More Internet TV Viewers Erode Trade Media – MediaPost, 3-18-10
Author: Wayne Friedman
AARP Surveys conducted with KnowledgePanel®
Additional Coverage: Americans 45-Plus More Open to Sex Outside of Marriage, Less Satisfied. The AP (5/7/10) reports, "Americans 45 and older are far more open to sex outside of marriage than they were 10 years ago, but they're engaging in sex less often and with less satisfaction, according to a major new survey." WTOP Radio AM in Washington, DC also covered the survey. Middle-aged Men Nearly Twice as Likely as Women to Admin Sexual Infidelity: ABC (5/7/10, Marikar) reports, "A new survey conducted by AARP found that middle aged men are nearly twice as likely as women (21 percent vs. 11 percent) to admit to sexual activity outside their relationship." |
4-14-10
Twice in April, findings from KnowledgePanel® received coverage in The New York Times. On April 8th, the article "Prevention: More Health Care Workers Got Flu Shots This Season" mentioned that roughly half of hospital workers received the H1N1 vaccine. And an April 13th Op Ed ("They Should Know Better") focused on this fact (only half of this group was inoculated).
Allergies making employees miss work, Kansas City infoZine, 4/14/10
Focus on: American Politics and Public Policy
Findings from Rutgers University recent WORKTRENDS Report (Americans' Attitudes about Work, Employers and Government)—"No End in Sight: The Agony of Prolonged Unemployment" were the focus of NPR's Business Report on 5/3/10.
Read the full report.
Survey: Hiding risks can hurt public support for nanotechnology – Nanotechnology Now, 5/4/10
Source: University of North Carolina, courtesy of Nanotechnology Now
National Poll Finds African-American Teens More Optimistic about Future than Whites, Hamilton College – 4/29/10
Latest news from University of Michigan's C.S. Mott Children's Hospital National Poll on Children's Health and KnowledgePanel® "Parents expect their children's doctors to be board-certified" – NPCH, 5/10/10
"Unaware of laws, many parents not using booster seats for older children" – NPCH, 3-17-10
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HIRES & HAPPENINGS
Ethan Rapp has joined KN -- a media research innovator who pioneered measurement of Internet advertising.
Email | Press Release | Interview
In addition, Knowledge Networks promoted six company leaders, elevating their roles in the management of KN.
PAST CONFERENCES Knowledge Networks' Clients Win Two CTAM awards The Cable and Telecommunications Association for Marketing (CTAM) awarded two KN client studies first and third place awards in their 2010 Research Case Study competition:
Winners were announced at the 2010 CTAM Research & Insights Conference opening night dinner on May 12, then MTV and ESPN presented their findings at the conference, during the May 13 case study general session. AAPOR 65th Annual Conference, May 13-16, 2010 – Chicago |
PUBLISHED ARTICLES AND BOOK CITATIONS
using KnowledgePanel® data
Brown, D.S., F.R. Johnson, C. Poulos, and M.L. Messonnier. 2010. Mothers' preferences and willingness to pay for vaccinating daughters against human papillomavirus. Vaccine 28:1702-8.
Hauber, A.B., F.R. Johnson, F.R. Johnson, H. Fillit, A.F. Mohamed, C. Leibman, H.M. Arrighi, M. Grundman, and R.J. Townsend. 2009. Older Americans' risk-benefit preferences for modifying the course of Alzheimer disease. Alzheimer Disease & Associated Disorders 23(1): 23-32.
Hauber, A.B., A.F. Mohamed, F.R. Johnson, D. Meddis, S. Wagner and L. O'Dowd. 2009. Quantifying asthma patient preferences for onset of effect of combination inhaled corticosteroids and long-acting beta2-agonist maintenance medications. Allergy and Asthma Proceedings 30(2): 139-147.
Hauber, A.B., A.F. Mohamed, F.R. Johnson, O. Oyelowo, B.H. Curtis, and C. Coon. Estimating importance weights for the IWQOL-Lite using conjoint analysis. Quality of Life Research. Forthcoming.
Maurer, J., and K.M. Harris. 2010. The Scope and Targeting of Influenza Vaccination Reminders among US Adults: Evidence from a Nationally Representative Survey. Archives of Internal Medicine. 170(4): 390-392.
Nie, N., D.W. Miller, S. Golde, D.M. Butler, and K. Winneg. 2010. The World Wide Web and the U.S. Political News Market. American Journal of Political Science. 54(2): 428-439.
RAND Corporation. 2010. Interim Results: Influenza A (H1N1) 2009 Monovalent and Seasonal Influenza Vaccination Coverage Among Health-Care Personnel --- United States, August 2009--January 2010. Centers for Disease Control and Prevention's Morbidity and Mortality Weekly Report (MMWR). April 2, 2010 / 59(12);357-362
