[ Summer 2010 ]
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Conducting research that takes you from a bevy of concepts to in-store testing of your "winners" requires a unique combination of quantitative and behavioral expertise.
Successful segmentations are those that "live" in the client's mind and are executed upon long after the final report is delivered. KN has refined a variety of techniques for turning your internal stakeholders into segment champions.
KN worked closely with Holland's Anthos to develop a segmentation that revealed unseen opportunities for increasing flower bulb sales in the U.S.
Thought Leader Interview
MediaVest's Senior Vice President, Digital Research and Analytics, talks to A:I/R about the promise and perils of "multichannel" research – and how he is helping clients rethink their assumptions about measurement.
In an era of tighter regulatory approvals, shorter brand life cycles and fewer launch opportunities, research must help marketers identify and persuade potential brand champions with maximum efficiency. In this first of two articles, Binns outlines KN's interlocking process to systematically inform targeting and positioning.
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An important new report from AAPOR's Online Task Force looks at the wide variety of online survey methodologies and provides recommendations about appropriate uses of probability-based versus non-probability-based web panels.
Thought Leader Interview
An innovator in marketing accountability and Internet advertising research tells A:I/R about his plans for a new approach to cross-media measurement.
To accurately and quickly gauge interest in a line of new health care products among oncologists and other professionals, Princeton Brand Econometrics turned to the Physicians Consulting Network team.
Using probability-based KnowledgePanel® as its foundation, our Chronic Condition panel allows clients to deliver Web-based surveys to people diagnosed with diabetes and other longterm conditions.
A:I/R talks to the director of Polling for Harvard's Institute of Politics about his groundbreaking research on Millennials – their political views, commitment to public service, and more.
KN's CEO enumerates the advantages of combining the best of new and traditional in a market research environment that is still adjusting to the Internet's ubiquity and the economy's uncertainty.
A groundbreaking article in the American Journal of Political Science – based on KnowledgePanel® research – provides insights on potential connections between people's source of news (Internet vs. mainstream TV) and their political perspectives. |
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Making Sure Your Segmentation Lives in the Minds of Your Target's Champions
Case Study: Reviving Product Demand through Accurate Segmenting, Connecting with Target Customers
Breaking the Silos in Media Measurement:
An Interview with MediaVest's Yaakov Kimelfeld
Identifying Global Targets: Getting It Right the First Time in an Evolving Marketplace
New Report from AAPOR about Online Surveys
Cross-Media Research –
Case Study: PCN
KN Chronic Conditions Panel: Solutions for Reaching Hard-to-Find Respondents
As Millennials Begin Their Ascent: An Interview with Harvard's John Della Volpe
Reasons to Be Grateful
