[ Summer 2009 ]
KNOWLEDGE NETWORKS NEWS BRIEFS
Studies in the News Based on KnowledgePanel®
FOCUS: ACADEMIC RESEARCH
"Majority of Americans Approve Complete Ban on Torture" - www.WorldPublicOpinion.org Press Release (Program on International Policy Attitudes/University of Maryland), 6/25/09
A 5/12/09 Associated Press-iVillage poll, based on responses from KnowledgePanel® members, showed a major disconnect between body image and actual weight among U.S. women. See AP survey results at this site: http://surveys.ap.org
Univ of Michigan, George Washington Univ Use KnowledgePanel to Monitor Children's Health Issues"'Parents speak up' national campaign encourages parent-child communication about sex, study finds" – The George Washington University's School of Public Health and Health Services, 6/5/09
"Bicycle helmet laws for kids effective but not yet the norm" – University of Michigan, 6/17/09 Photo: © Tasssd-Dreamstime.com |
"Poll: Americans oppose Israeli settlements" – upi.com, 4/29/09
"Americans favor new approach to Cuba: Lift the travel ban, establish diplomatic relations" – worldpublicopinon.org, 4/14/09
FOCUS: ADVERTISING AND MEDIA RESEARCH
David Tice, VP and Group Account Director of KN's Media team, moderated a session at MediaPost's OMMA Social Conference. Titled, "Meet the Corporate Twitterers: Companies That Tweet Show How to Follow in Their Keystrokes," a panel of broad-ranging companies such as Six Flags and Dunkin' Brands discussed what they've learned about using Twitter.
Experts on the Transition to Digital TV
The New York Times and Slate.com referenced information on the transition to digital TV from our Spring 2009 Ownership and Trend Report—part of KN's The Home Technology Monitor™ . In addition, The Washington Post ran an article: "Digital TV ready to rule the tube, leaving some viewers in the dark" – Washingtonpost.com, 6/11/09 Photo: © Jojojojo, Dreamstime |
Feature article: MediaPostLeading the Conversation on Social Media Feature article: Online Media Daily "Social media fails to manifest as marketing medium, report likens twitter to TiVo: More hype than reality" – Online Media Daily, 5/20/09 Both AdWeek and BusinessWeek featured commentary on the story around our study, How People Use® Social Media – part of The Home Technology Monitor™. We also garnered press in BusinesWeek's Innovation Web site section ("companies running social media sites would be wise to heed this study..."). In addition, BRANDWEEK ran our press release, and tech columnist John Dvorak cited our study in the lead sentence of his new MarketWatch column, "Social Networking: No sale!" He led with: "Social networking is not much of a marketing tool, Knowledge Networks says in a recent research report. Social networking, it seems, is about people, not products." Additional articles: "Fox's Prison Break finale demonstrates the power (of) social media" – Beet.TV, 5/20/09
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"NASCAR learns about its Latino opportunity" – Hispanic Market Weekly, 4/10/09
CONFERENCES
Future
Joint Statistical Meetings 2009, Washington, DC, August 1-6
Presenters |
Presentation Title |
Time |
Charles DiSogra & Mario Callegaro (KN) |
Computing Response Rates for Probability-based Web Panels |
8/4/09, 10:05AM |
Charles DiSogra, Mario Callegaro & Erlina Hendarwan (KN) |
Recruiting Probability-Based Web Panel Members Using an Address-Based Sample Frame: Results from a Pilot Study Conducted by Knowledge Networks |
8/5/09, 2:45PM |
The Market Research Event 2009, Las Vegas Time: 10/19/09, 9:05AM Time: 10/20/09, 5PM |
Past:
OMMA Social
Date: June 23, 2009
Moderator: David Tice
Conference Theme: Make Money Making Friends
Knowledge Networks sponsored this year's Annual AAPOR conference in Hollywood, FL. KN topics presented included
- Latest methods research on the potential impacts of panel conditioning and panel attrition on survey estimates using data from the AP-Yahoo! election study
- Sampling solutions for including Spanish-dominant Latinos in online panel surveys (lessons from KnowledgePanel LatinoSM)
- Substantive differences between Internet and non-Internet households demonstrating the importance of the inclusion of non-Internet households in KnowledgePanel® surveys
Mario Callegaro, KN's Survey Research Scientist, presents a poster on Web survey questionnaire design tests using grids versus single items at this year's Annual AAPOR Conference.
CITATIONS
Evans, W.D., K.C. Davis, O. Silber Ashley, J. Blitstein, H. Koo, and Y. Zhang. 2009. Efficacy of abstinence promotion media messages: Findings from an online randomized trial. Journal of Adolescent Health doi:10.1016/j.jadohealth.2009.02.014.
Harris K.M., J. Maurer, and N. Lurie. 2009. Is getting influenza vaccine coverage data out during mid-season feasible? Evidence from a national survey of U.S. adults. Vaccine doi:10.1016/j.vaccine.2009.04.007
Hingson, R.W., E.M. Edwards, T. Hereen, and D. Rosenbloom. 2009. Age of drinking onset and injuries, motor vehicle crashes, and physical fights after drinking and when not drinking. Alcoholism: Clinical and Experimental Research 33(5): 783-790.
Kahan, D.M., D. Braman, P. Slovic, J. Gastil, and G. Cohen. 2009. Cultural cognition of the risks and benefits of nanotechnology. Nature Nanotechnology 4: 87 - 91.
Leader, A.E., J. Weiner, B.J. Kelly, R.H. Hornik, and J.N. Cappella. 2009. Effects of information framing on Human Papillomavirus vaccination. Journal on Women's Health 18(2): 225-233.
Wang, C., S.M. Miller, B. Egleston, and D. Weinberg. 2009. Genetic vs. non-genetic causal attributions for breast cancer and their association with health behaviors. Presented at the meeting of the Society of Behavioral Medicine.
Boettcher, W.A., and M.D. Cobb. 2009. Don't let them die in vain: Casualty frames and public tolerance for escalating commitment in Iraq. Journal of Conflict Resolution. Forthcoming.
Savage, S., and D.M. Waldman. 2009. Ability, location, and household demand for internet bandwidth. International Journal of Industrial Organization 27(2): 121 - 332.
KNOWLEDGE NETWORKS DELIVERS WEBCASTS
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