[ Summer 2009 ]

Taking the Pulse of the Drive for Online Research Accuracy
By Simon Kooyman

As we reach the halfway point of 2009, where does the industry stand in the important effort to understand and improve the accuracy of online research?

Photo: © Nicemonkey-Dreamstime.com.

Real-World Choices Your Targets Make at Point of Purchase: A Best-Practices Approach to Using Decision Tree-Based Research
By Ellen Veccia

Using a best practices approach, Decision Trees can help support product line choices by providing insight into the hierarchy of the purchase decision process and its relationship to shelf organization issues.

Photo: © Drx-Dreamstime.com.

Product Spotlight

The Days of Integrated People-Centric Insights Are Here: Seeing Is Believing
By Patricia Graham

A new KN capability brings respondents to life within a quantitative deliverable, allowing us to hear and see them – and gain a richer understanding in the process.

Photo: © Khas-Dreamstime.com.

Beijing and Beyond: A Customized Approach to Defining the Impact of Cross-Media Events
By David C. Tice

Learn how KN has worked with NBCU and others to provide a quick, accurate measurement of how multiple media are interacting to deliver impressions of the Olympics and other brands or events.

Photo: © Marcoscisett-Dreamstime.com.

A Fresh Look at Hispanic Lifestyles:
Social Cocooning, Stress, and Struggle
By Patricia Graham

New Knowledge Networks findings illuminate how Hispanics in the U.S. feel about their lifestyles today – and how their views differ from non-Hispanics.

Photo: © Rjlerich-Dreamstime.com.

New Methodological Research on Web Panel Conditioning and Attrition
Highlights from a paper by Yelena Kruse, Mario Callegaro, J. Michael Dennis, Stefan Subias, Mike Lawrence, and Charles DiSogra (of KN) and Trevor Tompson of The Associated Press

New KN "research on research" – recently presented at the AAPOR conference – looks at the longitudinal effects of being a research panel member.

Photo: © Amaxim-Dreamstime.com.

Following the Dollars in New Media and Marketing:
An Interview with Joe Mandese

The Editor-in-Chief of MediaPost talks to A:I/R about marketing, media and measurement in a time of extreme change.

The TESS Opportunity for the Social Sciences:
An Interview with Dr. Jeremy Freese

One of the two Principal Investigators leading TESS (Time-sharing Experiments for the Social Sciences) gives his view of this landmark program – its mission, how it has evolved, and how it might change in the future.

KNOWLEDGE NETWORKS NEWS BRIEFS

Highlight: Advertising can help prompt parents to talk to their kids about sex – Univ. of Michigan study by KN

Highlight: Americans favor new approach to Cuba – www.worldpublicopinion.org, from a KN survey

Highlight: KN leads the conversation on social media and consumer purchase decisions