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KNOWLEDGE NETWORKS NEWS BRIEFS
Studies in the News Based on KnowledgePanel®
AP-YAHOO! NEWS ELECTION SURVEY CONDUCTED BY KNOWLEDGE NETWORKS
In the run-up to the 2008 presidential election, Associated Press and Yahoo! have published polls about voter reactions to the presidential candidates using KnowledgePanel®:
Old guy vs change: McCain, Obama images take shape – The Associated Press | Yahoo! News Poll, July 7, 2008
BUSINESS WEEK ARTICLE IDENTIFIES CORE ISSUES IN ONLINE RESEARCH QUALITY, PRAISES KN
An article by Burt Helm in the June 5th issue of Business Week took a close look at the controversies around online research. In "Online Polls: How Good Are They?" the magazine examines the tradeoffs between price and accuracy in Internet research, as well as the special problems with statistical validity that most online panels face – and the penchant for some panels to claim they are "representative" based on after-the-fact weighting. In many online surveys, the article states, "the pools of respondents, though massive, rarely represent the larger population." Business Week notes that some research firms are using a random, statistically valid approach to recruiting for online surveys; singling out KN, the magazine says, "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web."
"Generations X, Y lead way as consumers experiment with online, mobile video – but most dollars still flow to DVDs, TV service," KN Press Release – July 2, 2008
"Americans overwhelmingly believe electronic personal health records could improve their health," Markle Foundation Research Brief – June 2008
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This graph is used with the permission of the Markle Foundation (www.markle.org). It was originally published in June 2008 by the Markle Foundation in a research brief entitled, ‘Americans Overwhelmingly Believe Electronic Personal Health Records Could Improve Their Health.’ This document is available in its entirety at http://connectingforhealth.org/resources/ResearchBrief-200806.pdf.
"Poll: Schools not properly preparing kids," Boston.com – June 27, 2008
"Florida: Public opinion on climate change," Yale University Research Brief – June 2008
"Study: 91% of hispanics aware of DTV transition," Broadcasting & Cable – June 24, 2008
REPORTS FROM THE UNIVERSITY OF MICHIGAN'S C.S. MOTT CHILDREN'S HOSPITAL NATIONAL POLL ON CHILDREN'S HEALTH
U-M has conducted ten polls on KnowledgePanel®; here are links to press releases from the four most recent:
"Obesity is No. 1 health concern for kids in 2008" Press Release – July 14, 2008
"Is your tween prepared to stay home alone this summer?" Press Release – June 9, 2008
"Would you allow your child to participate in medical research?" Press Release – May 12, 2008
"Ask the Doctor: Is my child's medicine FDA-Approved?" Press Release – April 14, 2008
"World publics say oil needs to be replaced as energy source," Program on International Policy Attitudes and WorldOpinion.org – April 17, 2008
"Study shows many top U.S. markets rely heavily on Yellow Pages," Marketwire – April 14, 2008
American Public Says Government Leaders Should Pay Attention to Polls - PIPA, 3/28/08
Hires & Happenings
KN Hires Five Savvy Researchers
Bittie Behl-Chadha has re-joined KN as Associate Vice President, Custom Media and Marketing Research. She is a solid researcher with exceptional analytical experience.
KN contact: Bittie Behl-Chadha | Press Release
Katherine Binns is Knowledge Networks' new Senior Vice President, Custom Media and Marketing Research. She brings deep knowledge of the health care field.
KN contact: Katherine Binns | Press Release
Erica DesRoches, who possesses two decades of experience at key research firms, has joined KN's Custom Media and Marketing Research unit as Vice President.
KN contact: Erica DesRoches | Press Release
Tristan Gaiser has joined KN as Associate Vice President, Custom Media and Marketing Research; he has led many key packaged goods accounts during his research career.
KN contact: Tristan Gaiser | Press Release
Kurt Palmquist—an outstanding researcher in CPG and health care—has joined Knowledge Networks/PDI.
KN contact: Kurt Palmquist | Press Release
Wal-Mart Wins David Ogilvy Award; KN Research Plays a Role
In April, Wal-Mart won a David Ogilvy Award from the ARF, thanks in part to research from Knowledge Networks. The retailer's "Save money. Live better" campaign took the award for Business Achievement: Brand Repositioning; KN was among the firms whose work was cited as contributing to the ads. The awards were announced at a dinner during the ARF's annual convention in New York. KN was also chosen by Wal-Mart as one of the preferred vendors for applying its "Segmentation Lens," which helps companies identify and target Wal-Mart's most important target consumer groups.
KnowledgePanel® becomes registered trademark
Knowledge Networks (KN) has been granted a registered trademark on the term KnowledgePanel®, the name of its statistically valid and uniquely accurate online panel. The registration shows that the panel has established a distinct identity in the marketplace, and that KN's claim to the term has been established through consistent and long term use.
Name of Presentation: COMPUTING METRICS FOR ONLINE PANELS
KN Authors: Mario Callegaro; Charles DiSogra
Venue: AAPOR's 63nd Annual Conference - 5/15/2008
Name of Paper: DO ONLINE RESPONDENTS GO THE EXTRA MILE AND TAKE ON INCONVENIENT TASKS?
KN Authors: Mario Callegaro; Tom Wells
Fong, Christina M. and Erzo F.P. Luttmer. "What Determines Giving to Hurricane Katrina Victims? Experimental Evidence on Racial Group Loyalty" American Economic Journal: Applied Economics, forthcoming.
Rothman E.F., E.M. Edwards, T. Heeren, and R.W. Hingson. "Adverse Childhood Experiences Predict Earlier Age of Drinking Onset: Results from a U.S. Representative Sample of Current or Former Drinkers" Pediatrics, forthcoming.
Bacon, Lynd, P. Lenk, K. Seryakova, and E. Veccia. "Making MaxDiff More Informative: Statistical Data Fusion by Way of Latent Variable Modeling" 2007 Sawtooth Software Conference Proceedings, forthcoming.
Past
Jane Dennison-Bauer, SVP, spoke on April 8 at the International Members Lunch at the 2008 Yellow Pages Association™ Conference in Las Vegas. Her topic was how the YP industry is changing, and the need to change the way we measure it. KN's new product – The Y Advantage LandscapeSM2008 – addresses these changes.
Future
Date: August 7, 2008
Moderator: David Tice, VP & Group Account Director, Custom Media and Marketing Research
Conference: Building Blocks 2008
Session: Personalized Video, ITV and Broadband Media: Content, Technology and Advertising
Track: The Television - Hollywood 2.0 - Platforms and Content
Date: November 7, 2008
Speaker: Patricia Graham, KN EVP & CMO
Conference: The Research Industry Summit (Chicago)
Presentation: The Attraction and Retention Paradox of Ethnic Groups in Online Panels Track: How to Reach the Hard-to-reach
KN DELIVERS TWO WEBCASTS TO YOUR DOORSTEP
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For more information contact:
David Stanton
908 497-8040
Email
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