[ Summer 2008 ]
KNOWLEDGE NETWORKS NEWS BRIEFS
Studies in the News Based on KnowledgePanel®
AP-YAHOO! NEWS ELECTION SURVEY CONDUCTED BY KNOWLEDGE NETWORKS
In the run-up to the 2008 presidential election, Associated Press and Yahoo! have published polls about voter reactions to the presidential candidates using KnowledgePanel®:
Old guy vs change: McCain, Obama images take shape – The Associated Press | Yahoo! News Poll, July 7, 2008
An article by Burt Helm in the June 5th issue of Business Week took a close look at the controversies around online research. In "Online Polls: How Good Are They?" the magazine examines the tradeoffs between price and accuracy in Internet research, as well as the special problems with statistical validity that most online panels face – and the penchant for some panels to claim they are "representative" based on after-the-fact weighting. In many online surveys, the article states, "the pools of respondents, though massive, rarely represent the larger population." Business Week notes that some research firms are using a random, statistically valid approach to recruiting for online surveys; singling out KN, the magazine says, "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web."
"Generations X, Y lead way as consumers experiment with online, mobile video – but most dollars still flow to DVDs, TV service," KN Press Release – July 2, 2008
"Americans overwhelmingly believe electronic personal health records could improve their health," Markle Foundation Research Brief – June 2008
This graph is used with the permission of the Markle Foundation (www.markle.org). It was originally published in June 2008 by the Markle Foundation in a research brief entitled, ‘Americans Overwhelmingly Believe Electronic Personal Health Records Could Improve Their Health.' This document is available in its entirety at http://connectingforhealth.org/resources/ResearchBrief-200806.pdf.
"Poll: Schools not properly preparing kids," Boston.com – June 27, 2008
"Florida: Public opinion on climate change," Yale University Research Brief – June 2008
"Study: 91% of hispanics aware of DTV transition," Broadcasting & Cable – June 24, 2008
REPORTS FROM THE UNIVERSITY OF MICHIGAN'S C.S. MOTT CHILDREN'S HOSPITAL NATIONAL POLL ON CHILDREN'S HEALTH
U-M has conducted ten polls on KnowledgePanel®; here are links to press releases from the four most recent:
"Obesity is No. 1 health concern for kids in 2008" Press Release – July 14, 2008
"Is your tween prepared to stay home alone this summer?" Press Release – June 9, 2008
"Would you allow your child to participate in medical research?" Press Release – May 12, 2008
"Ask the Doctor: Is my child's medicine FDA-Approved?" Press Release – April 14, 2008
"World publics say oil needs to be replaced as energy source," Program on International Policy Attitudes and WorldOpinion.org – April 17, 2008
"Study shows many top U.S. markets rely heavily on Yellow Pages," Marketwire – April 14, 2008
American Public Says Government Leaders Should Pay Attention to Polls - PIPA, 3/28/08
Hires & Happenings
KN Hires Five Savvy Researchers
Bittie Behl-Chadha has re-joined KN as Associate Vice President, Custom Media and Marketing Research. She is a solid researcher with exceptional analytical experience.
KN contact: Bittie Behl-Chadha | Press Release
Tristan Gaiser has joined KN as Associate Vice President, Custom Media and Marketing Research; he has led many key packaged goods accounts during his research career.
KN contact: Tristan Gaiser | Press Release
Wal-Mart Wins David Ogilvy Award; KN Research Plays a Role
In April, Wal-Mart won a David Ogilvy Award from the ARF, thanks in part to research from Knowledge Networks. The retailer's "Save money. Live better" campaign took the award for Business Achievement: Brand Repositioning; KN was among the firms whose work was cited as contributing to the ads. The awards were announced at a dinner during the ARF's annual convention in New York. KN was also chosen by Wal-Mart as one of the preferred vendors for applying its "Segmentation Lens," which helps companies identify and target Wal-Mart's most important target consumer groups.
Knowledge Networks (KN) has been granted a registered trademark on the term KnowledgePanel®, the name of its statistically valid and uniquely accurate online panel. The registration shows that the panel has established a distinct identity in the marketplace, and that KN's claim to the term has been established through consistent and long term use.
Name of Presentation: COMPUTING METRICS FOR ONLINE PANELS
KN Authors: Mario Callegaro; Charles DiSogra
Venue: AAPOR's 63nd Annual Conference - 5/15/2008
Name of Paper: DO ONLINE RESPONDENTS GO THE EXTRA MILE AND TAKE ON INCONVENIENT TASKS?
KN Authors: Mario Callegaro; Tom Wells
Fong, Christina M. and Erzo F.P. Luttmer. "What Determines Giving to Hurricane Katrina Victims? Experimental Evidence on Racial Group Loyalty" American Economic Journal: Applied Economics, forthcoming.
Rothman E.F., E.M. Edwards, T. Heeren, and R.W. Hingson. "Adverse Childhood Experiences Predict Earlier Age of Drinking Onset: Results from a U.S. Representative Sample of Current or Former Drinkers" Pediatrics, forthcoming.
Bacon, Lynd, P. Lenk, K. Seryakova, and E. Veccia. "Making MaxDiff More Informative: Statistical Data Fusion by Way of Latent Variable Modeling" 2007 Sawtooth Software Conference Proceedings, forthcoming.
Jane Dennison-Bauer, SVP, spoke on April 8 at the International Members Lunch at the 2008 Yellow Pages Association™ Conference in Las Vegas. Her topic was how the YP industry is changing, and the need to change the way we measure it. KN's new product – The Y Advantage LandscapeSM2008 – addresses these changes.
Date: August 7, 2008
Moderator: David Tice, VP & Group Account Director, Custom Media and Marketing Research
Conference: Building Blocks 2008
Session: Personalized Video, ITV and Broadband Media: Content, Technology and Advertising
Track: The Television - Hollywood 2.0 - Platforms and Content
Date: November 7, 2008
Speaker: Patricia Graham, KN EVP & CMO
Conference: The Research Industry Summit (Chicago)
Presentation: The Attraction and Retention Paradox of Ethnic Groups in Online Panels Track: How to Reach the Hard-to-reach
KN DELIVERS TWO WEBCASTS TO YOUR DOORSTEP