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[ Summer 2008 ]

KNOWLEDGE NETWORKS NEWS BRIEFS

Studies in the News Based on KnowledgePanel®

AP-YAHOO! NEWS ELECTION SURVEY CONDUCTED BY KNOWLEDGE NETWORKS

In the run-up to the 2008 presidential election, Associated Press and Yahoo! have published polls about voter reactions to the presidential candidates using KnowledgePanel®:

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Old guy vs change: McCain, Obama images take shape – The Associated Press | Yahoo! News Poll, July 7, 2008

Related stories | Full poll results | Methodology

BUSINESS WEEK ARTICLE IDENTIFIES CORE ISSUES IN ONLINE RESEARCH QUALITY, PRAISES KN

An article by Burt Helm in the June 5th issue of Business Week took a close look at the controversies around online research. In "Online Polls: How Good Are They?" the magazine examines the tradeoffs between price and accuracy in Internet research, as well as the special problems with statistical validity that most online panels face – and the penchant for some panels to claim they are "representative" based on after-the-fact weighting. In many online surveys, the article states, "the pools of respondents, though massive, rarely represent the larger population." Business Week notes that some research firms are using a random, statistically valid approach to recruiting for online surveys; singling out KN, the magazine says, "[Their] method offers the best of both worlds: the statistical rigor of phone polling and the flexibility of the Web."

"Generations X, Y lead way as consumers experiment with online, mobile video – but most dollars still flow to DVDs, TV service," KN Press Release – July 2, 2008

"Americans overwhelmingly believe electronic personal health records could improve their health," Markle Foundation Research Brief – June 2008

How many believe Personal Health Records would improve their ability to:

Check for errors or mistakes in health records

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87%

Track health-related expenses

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87%

Avoid duplicated tests or procedures

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86%

Keep doctors informed of user's health status

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86%

More easily move from doctor to doctor

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86%

Manage the health of family members

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82%

Get treatments tailored to user's health status

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81%

Manage user's own health and lifestyle

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79%

                                                                                            60%                   80%                   100%

This graph is used with the permission of the Markle Foundation (www.markle.org). It was originally published in June 2008 by the Markle Foundation in a research brief entitled, ‘Americans Overwhelmingly Believe Electronic Personal Health Records Could Improve Their Health.' This document is available in its entirety at http://connectingforhealth.org/resources/ResearchBrief-200806.pdf.

"Poll:  Schools not properly preparing kids," Boston.com – June 27, 2008

"Florida: Public opinion on climate change," Yale University Research Brief – June 2008

"Study: 91% of hispanics aware of DTV transition," Broadcasting & Cable – June 24, 2008

REPORTS FROM THE UNIVERSITY OF MICHIGAN'S C.S. MOTT CHILDREN'S HOSPITAL NATIONAL POLL ON CHILDREN'S HEALTH

U-M has conducted ten polls on KnowledgePanel®; here are links to press releases from the four most recent:

"Obesity is No. 1 health concern for kids in 2008" Press Release – July 14, 2008

"Is your tween prepared to stay home alone this summer?" Press Release – June 9, 2008

"Would you allow your child to participate in medical research?" Press Release – May 12, 2008

"Ask the Doctor: Is my child's medicine FDA-Approved?" Press Release – April 14, 2008

"World publics say oil needs to be replaced as energy source," Program on International Policy Attitudes and WorldOpinion.org – April 17, 2008

"Study shows many top U.S. markets rely heavily on Yellow Pages," Marketwire – April 14, 2008

American Public Says Government Leaders Should Pay Attention to Polls - PIPA, 3/28/08


Hires & Happenings

KN Hires Five Savvy Researchers

Bittie Behl-Chadha has re-joined KN as Associate Vice President, Custom Media and Marketing Research. She is a solid researcher with exceptional analytical experience.
KN contact: Bittie Behl-Chadha | Press Release

Katherine Binns is Knowledge Networks' new Senior Vice President, Custom Media and Marketing Research. She brings deep knowledge of the health care field.
KN contact: Katherine Binns | Press Release

Erica DesRoches, who possesses two decades of experience at key research firms, has joined KN's Custom Media and Marketing Research unit as Vice President.
KN contact: Erica DesRoches | Press Release

Tristan Gaiser has joined KN as Associate Vice President, Custom Media and Marketing Research; he has led many key packaged goods accounts during his research career.
KN contact: Tristan Gaiser | Press Release

Kurt Palmquist—an outstanding researcher in CPG and health care—has joined Knowledge Networks/PDI.
KN contact: Kurt Palmquist | Press Release

Wal-Mart Wins David Ogilvy Award; KN Research Plays a Role

In April, Wal-Mart won a David Ogilvy Award from the ARF, thanks in part to research from Knowledge Networks. The retailer's "Save money. Live better" campaign took the award for Business Achievement: Brand Repositioning; KN was among the firms whose work was cited as contributing to the ads. The awards were announced at a dinner during the ARF's annual convention in New York. KN was also chosen by Wal-Mart as one of the preferred vendors for applying its "Segmentation Lens," which helps companies identify and target Wal-Mart's most important target consumer groups.

KnowledgePanel® becomes registered trademark

Knowledge Networks (KN) has been granted a registered trademark on the term KnowledgePanel®, the name of its statistically valid and uniquely accurate online panel. The registration shows that the panel has established a distinct identity in the marketplace, and that KN's claim to the term has been established through consistent and long term use.


Research on Research

Name of Presentation: COMPUTING METRICS FOR ONLINE PANELS
KN Authors: Mario Callegaro; Charles DiSogra
Venue: AAPOR's 63nd Annual Conference - 5/15/2008

Name of Paper: DO ONLINE RESPONDENTS GO THE EXTRA MILE AND TAKE ON INCONVENIENT TASKS?
KN Authors: Mario Callegaro; Tom Wells


Citations

Fong, Christina M. and Erzo F.P. Luttmer. "What Determines Giving to Hurricane Katrina Victims? Experimental Evidence on Racial Group Loyalty" American Economic Journal: Applied Economics, forthcoming.

Rothman E.F., E.M. Edwards, T. Heeren, and R.W. Hingson. "Adverse Childhood Experiences Predict Earlier Age of Drinking Onset: Results from a U.S. Representative Sample of Current or Former Drinkers" Pediatrics, forthcoming.

Bacon, Lynd, P. Lenk, K. Seryakova, and E. Veccia. "Making MaxDiff More Informative: Statistical Data Fusion by Way of Latent Variable Modeling" 2007 Sawtooth Software Conference Proceedings, forthcoming.


Conferences

Past

Jane Dennison-Bauer, SVP, spoke on April 8 at the International Members Lunch at the 2008 Yellow Pages Association™ Conference in Las Vegas. Her topic was how the YP industry is changing, and the need to change the way we measure it. KN's new product – The Y Advantage LandscapeSM2008 – addresses these changes.

Future

Date: August 7, 2008
Moderator: David Tice, VP & Group Account Director, Custom Media and Marketing Research
Conference: Building Blocks 2008
Session: Personalized Video, ITV and Broadband Media: Content, Technology and Advertising
Track: The Television - Hollywood 2.0 - Platforms and Content

Date: November 7, 2008
Speaker: Patricia Graham, KN EVP & CMO
Conference: The Research Industry Summit (Chicago)
Presentation: The Attraction and Retention Paradox of Ethnic Groups in Online Panels Track: How to Reach the Hard-to-reach

KN DELIVERS TWO WEBCASTS TO YOUR DOORSTEP

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4-24-08 Webcast

KN Quality Circle webcast: Sources of Bias and Error in Online Research

Presenters:

Mike Dennis, SVP & General Manager
Mario Callegaro, Survey Research Scientist

Two KN experts focus on these formidable issues for researchers, which clearly affect the dependability of online research.

Recorded Video – Windows Media

   

6-24-08 Webcast:

Follow the Consumers and Win Their Minds and Hearts

Presenters:

Patricia Graham, EVP & CMO
Matt Kleinschmit, VP, Custom Media & Marketing Research

KN provides an innovative, real-world approach to defining the brand+media+consumer connection.

Recorded Video – Windows Media

For more information, contact:

David Stanton
908 497-8040
Email

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