[ Summer 2007 ]
KNOWLEDGE NETWORKS NEWS
KN hires respected leaders for Yellow Pages research program, Talent Management
KN has deepened its senior management staff with two recent additions – Jane Dennison-Bauer as Senior Vice President and General Manager for Directory Research, and Lynne Armstrong as Senior Vice President, Talent Management.
Dennison-Bauer is well known in the Yellow Pages industry, having served as a leader in marketing and market research at R.H. Donnelley; Qwest, and the Yellow Pages Publishers Association. Armstrong's background includes extensive experience in business unit and human resources management at NPD and Ipsos. KN contacts: Lynne Armstrong; Jane Dennison-Bauer .
New reports utilize trademarked methodology to study consumers' use of mobile video, HDT
New reports from KN's The Home Technology Monitor™ have applied the company's trademarked How People Use® methodology to reveal the ways consumers use mobile video and high-definition TV in everyday life. The reports show that less than 30% of those who use mobile video see the ads as relevant to them, and that one-third of HDTV viewers check HD channels first when channel surfing. The Home Technology Monitor™ also conducts the industry-standard survey of consumer ownership of almost every media technology, from DVRs to high-speed Internet to MP-3 players. KN contact: David Tice.
Wal*Mart gives KN access to proprietary segmentation scheme that will be crucial to the retailer's marketing efforts
Wal*Mart has selected Knowledge Networks as one of the research companies to conduct custom studies using the retailer's proprietary Segmentation Lens. Through Knowledge Networks' services, manufacturers selling to Wal*Mart have the ability to understand how the retailer's target segments – Brand Aspirationals and Price Value and Price Sensitive Affluent shoppers – respond to strategies and tactics, and thus the opportunity to target key consumers with greater accuracy. These groups will become the backbone of Wal*Mart's customer strategy moving forward. KN contact: Audrey Rosen.
TESS Investigators Receive AAPOR Innovators Award; Knowledge Networks Cited as Provider of Key Data – 5/24/07
Jane Dennison-Bauer to Chair Panel at ADM Annual Conference
Jane Dennison-Bauer , our new SVP General Manager of Yellow Pages research, is chairing a panel discussion at the Association of Directory Marketing annual conference, Sept. 9-11, 2007, in Salt Lake City, Utah. The topic will be IYP & Local Search.
KN Sponsors RFL Client Summit on Research Data Quality
KN is a leading sponsor of the RFL Client Summit on Research Data Quality, Sept. 19-20, 2007 in Chicago; this event brings together researchers from major companies to discuss research accuracy and its effect on business decisions. Link to conference information.
KN continually self-evaluates to improve the methodology and processes behind KnowledgePanel®—the only probability-selected, nationally representative Internet panel. We recently presented the results surrounding our efforts at the AAPOR's annual conference; we were also on the podium on Aug. 1 at The Joint Statistical Meetings (ASA).
Topic: NON-RESPONSE BIAS
Presentation Name: Non-Response Bias in Two Methods of Panel Recruitment
Presenter: Charles DiSogra, Chief Statistician, Knowledge Networks
Venue/Date: The 2007 Joint Statistical Meetings - Salt Lake City, Aug. 1, 2007
Knowledge Networks contributors:
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Since 1999, Knowledge Networks, Inc. (KN) has pioneered the use of a national RDD sample as the primary means to recruit and maintain a probability-based, representative panel of approximately 43,000 members. Panel members participate in three to four surveys per month via Internet access or through MSNTV equipment provided free by KN to non-internet households. KN also conducts national cross-sectional RDD surveys for a limited number of clients. One of those surveys offers respondents an opportunity to join the KN panel at the conclusion of a 20-minute interview on the topic of Yellow Pages use. This paper will compare this post-interview recruitment cohort with KN's usual method using a national RDD sample specifically for direct recruitment purposes. Several discreet stages exist in the process of recruiting "survey-ready" paneled members and there is loss to recruitment at each stage. This paper examines and compares the non-response bias developed at each of these stages for these two different recruitment methods. Weighting adjustments will also be discussed as a means to ameliorate non-response bias across several demographic dimensions in order to create a merged, nationally representative panel from both recruitment sources.
Topic: PANEL CONDITIONING
Presentation Name: An Investigation of Panel Conditioning with Attitudes toward U.S. Foreign Policy
Presenter: Poom Nukulkij, Project Director, Knowledge Networks
Venue: AAPOR's 62nd Annual Conference - 5/18/2007
Chicago Council on Global Affairs and WorldPublicOpinion.org turn to KN for representative U.S. data
KN is proud to have served the Chicago Council on Global Affairs and WorldPublicOpinion.org as the U.S. provider of representative data for WORLD PUBLIC OPINION 2007, an in-depth report on topics that include globalization and trade; climate change; and the future of the U.N.
Center for Interdisciplinary Policy Education Research on Terrorism uses KnowledgePanel® in longitudinal study
Dr. Jim Breckenridge is a Sr. Fellow and Faculty Member of the Center for Homeland Defense and Security, Director and Professor at the Pacific Graduate School of Psychology Stanford Consortium, and an Associate Director of CIPERT (Center for Interdisciplinary Policy Education Research on Terrorism). To gauge how Americans reacted to the tragic events at Virginia Tech, he recently conducted complex survey-based research using KnowledgePanel®. Using data collected from an online representative sample, both before and after the tragedy, Dr. Breckenridge is examining the potential causal relationships between media effects and people's perceived vulnerability to terrorist attacks—also their confidence in government institutions to safeguard the country.
RTI International, Tennessee State University and Kansas State University collect KnowledgePanel® data on consumer storage practices for refrigerated ready-to-eat foods
Knowledge Networks Publication Summary
Counts of Papers (e.g., Conference Presentations), Published Articles, and Books Using KnowledgePanel® Survey Data as of 5/29/07
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Survey: Oil Less Popular than Nuclear Power in U.S., CNet NEWS.com Blog - 7/23/07
New Scientist magazine publishes results from climate change survey conducted via KnowledgePanel® – 6/20/07
Poll: Parents Wary of HPV Vaccine Mandate, CBS News Online - 5/23/07
