CPG/Retail Insights

Driving OTC New Product Success:
KN Analysis Connects Marketing Efforts, Sustained Growth
by Neal Heffernan & Erica DesRoches

A new KN analysis of over 80 OTC product launches has just been published by OTC Perspectives magazine; it reveals which marketing elements — couponing, in-store promotion, and others — helped sustain sales success into Year 2.

Download the OTC Perspectives reprint.

In-the-Moment Research: Using Smartphones, Mobile Diaries to Deepen Consumer Understanding
by Patricia Graham

Read the article in PDF

Digital vs. Traditional Coupons:
New KN Report Details Surprising Trends in ROI, User Groups

Download Free Report

Online Video,
"TV-Plus" Young Adults:
Recent KN Media Studies Show How Consumers Use Digital, "Traditional"

KN Adds Hispanics, Young Adults to Industry-Leading Online Research Panel

Concept Screening: Breakthrough
KN Approach Identifies Your True Winners

Download Free Report

Chronic Illness
and Effects of the Recession:
Harvard School of Public Health (HSPH) and KN Collaborate

Digital Media & Marketing Roundtable Takes on Privacy, DSPs, Online Ad Metrics

1. Spring 2007
2. Summer 2007
3. Fall/Winter 2007
4. Spring 2008
5. Summer 2008

6. Fall/Winter 2008
7. Spring 2009
8. Summer 2009
9. Fall-Winter 2009
10. Spring 2010

11. Summer 2010
12. Fall-Winter 2010
13. Spring 2011
14. Fall-Winter 2011