[ Spring 2010 ]
Physicians Consulting Network (PCN®): An Online Solution for Complex Health Care Research
In December 2009, Caduceus Marketing Research (CMR) was acquired by Knowledge Networks, Inc. (KN), bringing its Physicians Consulting Network (PCN®) into the KN fold. The Physicians Consulting Network includes a representative cross-section of 70,000 U.S. physicians and other health care professionals, including pharmacists, nurse practitioners, physicians' assistants, RNs, opticians, dietitians, diabetes educators, veterinarians, dentists and hygienists.
Now in its 12th year, PCN is much more than a list or database – it is a high-quality sample of health care professionals spanning primary care and specialty areas such as oncology and neuroscience. As the name suggests, the Physicians Consulting Network has developed strong relationships with its panel members that make it easier to interview hard-to-reach audiences like high-volume prescribers and sub-specialists – often within short time frames. Recruited via a personal invitation followed by a double opt-in protocol, PCN delivers response rates that are consistently among the highest in the industry. These stringent entry criteria combined with committed panel management result in 30%+ within survey response rates.
But it takes more than sampling excellence to deliver high-quality research. PCN relies on the seasoned research expertise of KN's New Jersey Pharmaceuticals team – the legacy CMR business in Mount Arlington, N.J. – to provide design and analytical guidance. PCN's "clients-first" philosophy emphasizes flexibility and responsiveness, from scripting complex questionnaires to managing hundreds of quotas. In fact, many leading research firms and pharmaceutical clients use PCN for their most demanding physician research; for example, choice exercises for forecasting product uptake, patient chart studies (MD Diary®), and segmentation research.
"Our highly engaged physicians and healthcare professionals are only half the PCN story," said KN's Jim Vielee, Senior Vice President, who has been working with PCN since its inception. "We also provide the kind of teamwork and attention to detail that give clients the answers they need when they need them. Senior client service personnel are involved in projects on a day-to-day level, overseeing everything from survey design to reporting. The result is information that is actionable as well as accurate."
- Online panel of 70,000 physicians and health care professionals
- Panelists are recruited through AMA-compiled lists, and proprietary software ensures accurate matching to client target lists
- Ability to acquire sample in 24 hours
- Online and phone pretests
- Delivers hard-to-reach specialties (see list below)
- Quick "pulse" screeners to estimate incidence and assure that a survey is reaching the correct sample
Click here to see a list of the specialists and specialties covered by PCN.
For more information about PCN®, contact::
- Rob Davies: rdavies@knowledgenetworks.com or 973-770-0844
- Joanne French: jfrench@knowledgenetworks.com or 646-742-5364
Or visit www.knowledgenetworks.com/pharma
