[ Spring 2010 ]
The U.S. General Services Administration has awarded Knowledge Networks a 20-year contract for conducting survey services for the Federal Government. Under this five-year base award, KN becomes a pre-approved, federally-qualified vendor within the GSA Schedule System for SIN 874-3 Survey Services.
Guided by a "clients-first" philosophy, Physicians Consulting Network delivers unmatched customer service, quick turnaround, and high response rates – even for difficult-to-reach specialists.
For the Vancouver Games, NBC Universal selected KN to provide next-day information about 14 of the media company's properties, from TV networks to mobile Web sites.
ABS is now exceeding our recruitment expectations and delivering panel membership of previously hard to recruit groups.
What choices will target treaters and patients make based on branding and marketing efforts? See a demo of the KN Discrete Choice Simulator, which puts scenario planning at your fingertips.
Thought Leader Interviews
A:I/R talks to the agency's Vice President and Director of Data Analytics about the astonishing growth of digital media marketing and advertising – and what might happen next.
Knowledge Networks' KnowledgePanel® includes a nationally representative sample of public and private elementary and secondary school teachers – a quick and cost-efficient means for obtaining teacher input on a variety of current education issues. Read more |
The growth of social media use in the U.S. population is unquestionable, now its marketing consequences are systematically evaluated in this syndicated offering.
Consumer Segment Marketing Mix results enable companies to significantly optimize their spending by tying household purchase behavior to narrow consumer groups.
Product Spotlight
This pioneering KN product meets your need for higher accuracy than opt-in only sample would provide and is used when we simply cannot deliver the entire sample you need on KnowledgePanel®.
POV Social media's powerful new force is shaking up every marketing model; so what does that mean for your brands?
Thought Leader Interviews
Harris, a Senior Economist at RAND and lead investigator on an important initiative to study uptake of seasonal flu vaccine, talked to A:I/R about her work on notable studies of seasonal flu vaccine uptake.
A variety of process-based factors are responsible for the representativeness of KnowledgePanel®. |
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KN News and Studies Using KnowledgePanel®
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KN Awarded 20-year Contract for Survey Services by U.S. GSA
Physicians Consulting Network (PCN
Update: 
Measuring the Digital World:
Representative Panel of Teachers for Research: 
MediaPost, KN Form Partnership to Define the "Faces of Social Media"
The Next Generation of Marketing Mix: 
Social Media: 
Discovering Attitudes and Beliefs in Healthcare:
