[ Spring 2010 ]
Choice Simulator Enables Scenario Planning, Simulates Product Trade-Offs That Patients, Physicians Make
What choices will target treaters and patients make based on branding and marketing efforts? Knowledge Networks can help design and analyze research to elicit the predictive insights clients need to inform understanding of product uptake, characteristics, messages, positioning and more.
To accomplish this, Knowledge Networks applies its expertise in Discrete Choice Modeling (DCM), which simulates the trade-offs patients or physicians make when arriving at key decisions.
You can instantly access and work with your discrete choice results using our Discrete Choice Modeling Simulator; this dynamic simulation tool puts scenario planning at your fingertips, allowing you to play out marketplace strategies while keeping your research spending relevant within your organization.
Decisions that patients or physicians might make include:
- What are the optimal clinical end points that will drive prescriber preference for a new product?
- What potential new formulations are of greatest interest among physicians who drive prescribing in a therapeutic category?
- How will changes in clinical outcomes for a new competing product impact an established market leader?
