[ Spring 2009 ]
The current economic climate demands that companies demolish assumptions about consumers – and be sure that they are using accurate information to do so. | |||||||||||||||||
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Cell phone-only households pose a growing threat to the ability to fully represent the U.S. population. To stay ahead of this curve, KN is pioneering a dual-frame approach that includes address-based sampling. |
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We talk to Hulu's SVP of Advertising about how the online video site is staying in touch with consumers and helping advertisers leverage the Internet video revolution. |
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An expert on the psychology of terrorism and its impact on the public tells A:I/R how research can help us better prepare for national security threats. |
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New data from KnowledgePanel® gives us a look at how Hispanics, African Americans and Caucasians differ in their views of the current economy. |
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The latest in a series of "research on research" comparisons shows an early adopter bias among non-probability Internet panels. |
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POV: Market Research in the First Person Online Surveys for Federal Agencies: The Future Is Now Can Federal agencies come to terms with using the Internet for surveys? A former key methodological figure at the Census Bureau says, "Yes." |
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Laura, a recent addition to KN's Media team, gives his perspective on the changing media landscape and its effect on consumers – and research. |
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KNOWLEDGE NETWORKS NEWS BRIEFS Studies in the News Based on KnowledgePanel®
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In the Midst of Turmoil, Steer by Skepticism
Meeting the Challenge of Cell Phone-Only Households, Young Adults and Minorities: Introducing Address-Based Sampling to KnowledgePanel
Talking to Hulu's Jean-Paul Colaco: A Passion for Serving Video-Hungry Consumers and the Advertisers Who Want to Reach Them
Connecting with Americans to Secure the Future: An Interview with Dr. James N. Breckenridge
Comparison Study: Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web Panels
Staying a Step Ahead of the Media Tide
