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Knowledge Network News Briefs
Studies in the News Based on KnowledgePanel®
AP-YAHOO! NEWS ELECTION SURVEY CONDUCTED BY KNOWLEDGE NETWORKS
In the run-up to the 2008 presidential election, Associated Press and Yahoo! have published polls about voter reactions to the presidential candidates using Knowledge Panel. You can read the story here; full poll results are here; and the methodology can be viewed here.
REPORTS FROM THE UNIVERSITY OF MICHIGAN'S C.S. MOTT CHILDREN'S HOSPITAL NATIONAL POLL ON CHILDREN'S HEALTH
U-M has conducted ten polls on KnowledgePanel®; here are links to press releases from the four most recent:
- Poll 7: Unvaccinated: Many kids, adults not protected against flu
- Report 8: Sex, drugs and diet top issues parents want doctors to discuss with kids
- Report 9: Millions of children, adults using discount generic Rx programs, U-M poll finds
- Report 10: Parents: Consumer alerts aren't enough to protect kids
"Study finds viewers watching more TV shows online, especially younger ones," MediaDailyNews.com – March 12, 2008
"ABC to pursue ad-supported, VOD play: Following California test, Cox prepared to launch program in other systems," MultiChannel News, February 25, 2008
"Research is the backbone of sponsorships," Sports Daily News - January 12, 2008
To read the article, click on rEvolution's home page at this link, then click on NEWS.
"Experimental 'CW Now' canceled," TVWeek.com - February 12, 2008
"Americans stressed by 9/11 have higher heart disease rates," NYDailyNews.com - January 7, 2008
Neal Heffernan is Knowledge Networks/PDI's new Senior Vice President and General Manager. He is an expert across many advanced research methodologies, including new product forecasting, in-market testing, price and promotion, marketing mix, and market structure.
KN contact: Neal Heffernan | Press Release
Joe Garrett has joined Knowledge Networks' Government & Academic Research Strategic Business Unit as Vice President. He works with federal agencies and Washington-based policy organizations and universities. His expertise includes sample design, estimation, survey methods, and survey operations.
KN contact: Joe Garrett | Press Release
Matt Kleinschmit has joined has joined Knowledge Networks as Vice President, Client Service in Custom Media and Marketing Research. His specialties include new media, digital technology, and consumer connections to advertising.
KN contact: Matt Kleinschmit | Press Release
Topic: DATA COLLECTION MODE EFFECTS
Presentation Name: A comparison of results from an alcohol survey of a pre-recruited internet panel and the National Epidemiological Survey on Alcohol and Related Conditions
KN Authors: Timothy Heeren, Boston University; Erika M. Edwards, Boston University; J. Michael Dennis, Knowledge Networks; Sergei Rodkin, Knowledge Networks;
Venue: AAPOR's 62nd Annual Conference - 5/20/2007
Academic Research Based on Data from KnowledgePanelSM
UPDATE: KNOWLEDGE NETWORKS FIELDS 100th TESS STUDY
In February 2008, Knowledge Networks counted its 100th research study done for the TESS (Time-sharing Experiments for the Social Sciences) project. We are delighted by our ongoing collaboration with hundreds of principal investigators who have conducted their work on KnowledgePanel® through the TESS program.
Heeren, Timothy, Erika M. Edwards, J. Michael Dennis, Sergei Rodkin, Ralph W. Hingson, David L. Rosenbloom. 2008. "A Comparison of Results from an Alcohol Survey of a Prerecruited Internet Panel and the National Epidemiologic Survey on Alcohol and Related Conditions" Alcoholism: Clinical and Experimental Research 32 (2) 222–229 doi:10.1111/j.1530-0277.2007.00571.x
Holman, E. Alison, Roxane Cohen Silver, Michael Poulin, Judith Andersen, Virginia Gil-Rivas, and Daniel N. McIntosh. 2008. "Terrorism, Acute Stress, and Cardiovascular Health: A 3-Year National Study Following the September 11th Attacks" Archives of General Psychiatry 65(1): 73-80.
Skitka, Linda J. and Christopher W. Bauman. 2008. "Moral Conviction and Political Engagement" Political Psychology 29 (1) 29-54.
Conferences Sponsored by Knowledge Networks
CTAM Research Conference, February 6-8, 2008 in Los Angeles: David Tice, Vice President & Group Account Director on our Media team, participated in a business panel/session, "Insights with Impact."
Council of Professional Associations on Federal Statistics (COPAFS), March 10, 2008 in Washington, D.C. Knowledge Networks proudly sponsored a seminar on Survey Respondent Incentives.
2-12-08 Webcast: Launching comprehensive media measurements to guide planning and assessment in the multimedia age
Jane Dennison-Bauer, SVP and General Manager of KN's Yellow Pages (YP) business unit, delivers a YP case study that shows how we can move from CATI to an online data collection mode and accurately quantify consumer usage in a billion-dollar industry.
Recorded Video – Windows Media
For more information contact:
David Stanton
908 497-8040
Email
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