TABLE OF CONTENTS

A Perfect Hurricane in Market Research?
by Simon Kooyman, CEO

In a recession economy, quality research becomes more important than ever. But will clients be able to make the right choices in the middle of the hurricane? 
Photo: courtesy of National Oceanic and Atmospheric Administration/Department of Commerce

Best Practices in Online Research

Web Questionnaires: Tested Approaches from Knowledge Networks for the Online World (Part 1)
by Mario Callegaro, Ph.D.

Drawing on KN's research on research and other sources, Mario Callegaro helps you make the right choices when executing a questionnaire for the online world. (Part 1 of 2)

Driving Effective Drug Development and Targeting through a Consultative Research Approach: An Interview with Novartis's Tjun Wong

A leader in consumer pharma research tells how he collaborates with key internal clients and encourages a consultative approach in his colleagues.

Connecting Polls with Quality: An Interview with Sunshine Hillygus

In this contentious primary election season, the Director of Harvard's Program on Survey Research offers an expert's view on the design and methods that lead to quality political polls.

Defining the Value of Cross-Media Properties and Advertising: A New Approach Offers Efficiencies, Savings, and Accuracy
By David Tice

Learn about a powerful new approach to leveraging cross-media campaigns, developed by Scripps Networks in collaboration with KN.

Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample

A*I/R profiles Mike Dennis, Ph.D., longtime leader of KN's Government & Academic Research practice, who recently took on leadership of KN's panel operations.

A*I/R Product Spotlight

Knowledge Networks Delivers Expert Solution to Finding Your Optimum Brand Identity Elements

Knowledge Networks' extensive work in the brand identity arena can help you optimize your choices in support of a positioning and reveal the best elements with unparalleled accuracy.

Knowledge Networks News Briefs

Studies in the News Based on KnowledgePanel®

AP-Yahoo! News election survey conducted by KN

Making Headlines

Hires & Happenings: KN Hires Three Smart Guys

Research on Research

Academic Research Based on Data from KnowledgePanel®

KN celebrates its 100th project as part of the TESS project

Conferences Sponsored by Knowledge Networks

KN Delivers AMA Webcast

Join The KN Quality Circle

Stay up to date on key issues and insights on research quality – join the KN Quality Circle. In addition to future copies of our email newsletter – Accuracy's Impact on Research – you will receive information on events and publications related to research quality.

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