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New A:I/R articles include:

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• ESPN – Hispanic research yields cross-platform insights
• Hispanics: What health care marketers should know
• An interview with ABC-TV's Mark Loughney
• Building media brands across platforms
• Aligning segmentation with strategy
• Online survey experiments: An interview with Penn's Diana Mutz

 

 

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Back issues of A:I/R

1. Spring 2007 2. Summer 2007 3. Fall/Winter 2007 4. Spring 2008 5. Summer 2008

6. Fall/Winter 2008 7. Spring 2009 8. Summer 2009 9. Fall-Winter 2009 10. Spring 2010

11. Summer 2010 12. Fall-Winter 2010 13. Spring 2011