Studies in the News Using KnowledgePanel®

  1. Focus on: Media
  2. Focus on: Retail
  3. Focus on: Health
  4. Focus on: American Politics and Public Policy
  5. Hires & Happenings at KN
  6. KN Conference Participation
  7. Published Articles and Book Citations using KnowledgePanel® data

Focus on: Media


soccer ballA 5/26/10 Advertising Age article mentioned KN’s part in ESPN’s cross-media effort – the end goal of which is to establish a currency for buying and selling in cross-platform media deals. From the article: “Among the research company participants, Knowledge Networks will mirror the work of the Media Behavior Institute to an extent by measuring weekly and total exposure to the World Cup across all platforms, including live, time-shifted and out-of home.”


New KN Research Shows Videogame Consoles Have Already Taken a Bite out of "Over the Top" Market – KN Press Release, 10/21/10
Read an interview on this subject with Mediaxiom's Dave Charmatz.

Social, Mobile Sparking Heavier Use of Media, Especially TV/Internet – MediaPost, 6/2/10
See also: Additional 3 hours Devoted to Media by Adult Social and Mobile Media Users – TMCnet, 6/7/10

Digital News:

MediaMath’s DSP Taps KN Dimestore to Measure Brand Impact at Scale: Integration Enables TerminalOne® Users to Deploy Surveys, Chart Metrics - MediaMath Press Release, 9/22/10

Madison Ave’s Next Killer App May Be, Well, an App – OnlineMediaDaily, 6/30/10

The Click-Through That May Be Hurting Your Brand – AdvertisingAge, 6/21/10

Focus on: Retail

Kroger Simplifies Digital Couponing –, 8/11/10

Focus on: Health

Charles DiSograDiSogra, KN Chief Statistician, receives 2010 APHA Statistics Section Industry Award

KN's Chief Statistician, Charles DiSogra, has been conferred the 2010 APHA (American Public Health Association) Statistics Section Industry Award. It recognizes outstanding contributions to public health and statistics from members employed in industry, and in particular, Charles' contributions to survey methods with Knowledge Networks – in terms of improving statistical methods in public health. The Awards Luncheon took place at the APHA Annual Meeting on Tuesday, November 9, in Denver, Colorado. Press Release

Economic Downturn Takes Toll on Health of Americans with Heart Disease, Diabetes or Cancer, Poll Finds – Press Release: Harvard School of Public Health, 11/18/10

What Doctors Do with Their Smartphones –, 7/19/10
Read this issue’s article on the Physicians Consulting Network (PCN®).

AP Poll: Many Think Health Overhaul Should Do More –, 9/25/10 (Associated Press Poll by Stanford University with the Robert Wood Johnson Foundation)

Recent Premium Increases Imposed by Insurers Averaged 20% for People Who Buy Their Own Health Insurance, Kaiser Survey Finds – Kaiser Family Foundation, 6/21/10
Read this issue's article on the Physicians Consulting Network (PCN®).


Univ of Michigan's C.S. Mott Children's Hospital National Poll on Children's Health & KnowledgePanel®

baby girlVaccine and Medication Safety Are Parents' Top Research Priorities – 10/11/10

Top 10 Health Concerns for Kids; Obesity, Stress, Teen Pregnancy Worsening – 8/16/10

Focus on: American Politics and Public Policy

copyright Michael Albright


frogClimate Change in the American Mind

American Public Vastly Overestimates Amount of U.S. Foreign Aid –, 11/29/10

Nationwide Survey on Family Eating Behaviors and Physical Activity Reveals Positive Changes and Opportunities – 11/9/10 (Source:  American Dietetic Association)

NCSU:  People Vote against Own Interests on Trade - Triangle Business Journal, 11/1/10

Professor V. Kerry Smith of Arizona State University, Carol Mansfield of RTI International and H. Allen Klaiber of Penn State conducted a study that provides surprising details about how Americans view secrecy, depending on the type of plot – ASU News, 9/9/10

American Jews Still Connected to Israel - The Jerusalem Post, 9/5/10
(Ron Friedman, author)

Rutgers University WORKDTRENDS Report (Americans’ Attitudes about Work, Employers and Government): American Workers Assess an Economic Disaster – September 2010

Teachers, Public Sharply Divided on Key Issues – – 8/26/10

News Alert: Poll shows Arizonans want open, nonpartisan primaries - Arizona Indicators, a project of Morrison Institute for Public Policy at Arizona State University – 8/23/10

The following story was also covered in U.S. Catholic and in the USA Today article, “Most US Catholics say nuns should speak up on public social policy:”
Catholics want women religious to speak out on policy issues – 6/4/10 - By permission of National Catholic Reporter, 115 E Armour Blvd, Kansas City, MO 64111"

Hires & Happenings at KN

Karen Goldstein has joined KN as VP, Client Service.
Email Karen | Press Release

KN Dimestore Expands U.S. Salesforce on Both Coasts

KN Conference Participation

Conference: The Collaborative Alliance
Date: December 2, 2010
Presenter: David Tice, Vice President & Group Account Director, Media Research
Topic: “Over-the-Top TV: A Complete Video Landscape”,
Description: A succinct review of key findings, including relative usage levels for 23 types of “non-telecast” options for consumption of TV and movie content – both paid and pirated.

Workshop: The ARF Social Media Bootcamp: Social Media for Research and Marketing
Date: October 27, 2010
Presenter: Patricia Graham – Chief Strategy Officer, Knowledge Networks
Topic: The Faces of Social Media

Conference: MediaMind’s Digial Experience Days
Dates: Sept. 29, 2010 (Chicago) and Oct. 5, 2010 (San Francisco)
Presenter: Florian Kahlert, Senior Vice President, Business Insight, KN Dimestore
Panel Topic: The Brand Exchange: Maximizing Your Reach
Description: Especially valuable to brand marketers, discussion focused on the value and trade-offs of buying digital advertising via less expensive exchanges versus buying it from Web sites – and the part that measurement plays.

Conference: Joint Statistical Meetings
Dates: July 31 – Aug. 5, 2010
Presenter: Charles DiSogra, Chief Statistician, Knowledge Networks
Click here for Knowledge Networks Abstracts

Published Articles Using KnowledgePanel® data

Allen, J.D., M.K. Othus, R.C. Shelton, Y. Li, N. Norman, L. Tom, and M.G. del Carmen. 2010. Parental decision making about the HPV vaccine. Cancer Epidemiology, Biomarkers & Prevention 19(9): 2187-98
DOI: 10.1158/1055-9965. EPI-10-0217

Baker, R., S.J. Blumberg, J.M. Brick, M.P. Couper, M. Courtright, J.M. Dennis, D. Dillman, M.R. Frankel, P. Garland, R.M. Grovers, C. Kennedy, J. Krosnick, and P.J. Lavrakas. 2010. Research Synthesis: AAPOR Report on Online Panels. Public Opinion Quarterly.
DOI: 10.1093/poq/nfq048

Barry, C.L., V.L. Brescoll, K.D. Brownell, and M. Schlesinger. 2009. Obesity metaphors: how beliefs about the causes of obesity affect support for public policy. The Milbank Quarterly 87(1): 7-47
DOI: 10.1111/j.1468-0009.2009.00546.x

Caskey, R., S. Tessler Lindau, and G.C. Alexander. 2009. Knowledge and early adoption of the HPV vaccine among girls and young women: Results of a national survey. Journal of Adolescent Medicine 45: 453-462

Flood, E.M., M.D. Rousculp, K.J. Ryan, K.M. Beusterien, V.M. Divino, S.L. Toback, M. Sasane, S.L. Block, M.C. Hall, and P.J. Mahadevia. 2010. Parents' decision-making regarding vaccinating their children against influenza: A web-based survey. Clinical Therapeutics 32(8): 1448-67
DOI: 10.1016/j.clinthera.2010.06.020

Gilbert, P., N. Brewer, P. Reiter, T. Ng, and J. Smith. 2010. HPV vaccine acceptability in heterosexual, gay, and bisexual men. American Journal of Men’s Health
DOI: 10.1177/1557988310372802

Jamieson, C., S. Traina, C. Neslusan, R. Li, J.M. Dennis, and K.F. Ho. 2010. The impact of perceptions of weight on overall health-related well-being in patients with Type 2 Diabetes Mellitus (T2DM). Poster presented at American Diabetes Association Annual Meeting.

Rigby, A.J., J. Ma, and R.S. Stafford. 2007. Women's awareness and knowledge of hormone therapy post-women's health initiative. Menopause 14(5): 853-8
DOI: 10.1097/gme.0b013e3180333a33

Rosston, G.L., S.J. Savage, and D.M. Waldman. 2010. Household demand for broadband internet in 2010. The B.E. Journal of Economic Analysis & Policy 10(1), Article 79
DOI: 10.2202/1935-1682.2541
Available on the World Wide Web:

Sanders, A.R., D.F. Levinson, J. Duan, J.M. Dennis, R. Li, K.S. Kendler, J.P. Rice, J. Shi, B.J. Mowry, F. Amin, J.M. Silverman, N.G. Buccola, W.F. Byerley, D.W. Black, R. Freedman, C.R. Cloninger, and P.V. Gejman. 2010. The internet-based MGS2 control sample: Self report of mental illness. American Journal of Psychiatry
DOI: 10.1176/appi.ajp.2010.09071050

Santoro, N., and J. Komi. 2009. Prevalence and impact of vaginal symptoms among postmenopausal women. The Journal of Sexual Medicine 6(8): 2133-42
DOI: 10.1111/j.1743-6109.2009.01335.x

For more information, contact:

David Stanton
908 497-8040

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