KNOWLEDGE NETWORKS NEWS BRIEFS

 

Studies in the News Based on KnowledgePanel®

For some women, recession means fewer children – WashingtonPost.com

AP-KN Poll: Cards -Yanks in World Series, fans say – Associated Press full data set, 9/22/09

A U.N press conference by the Inter-Parliamentary Union presented findings from World Public Opinion's study on political tolerance.

Forbes.com covered a nationwide study about The Anguish of Unemployment, commissioned by Rutgers University. Read the article
Also seen in: Time, CBS, PBS' News Hour; The New York Times; BusinessWeek; ABCNEWS.com's The Numbers, and Fox News.

Data from KN's The Home Technology Monitor™ show that ownership of video iPods has grown by a factor of nearly five since 2006, and use of iPods, cellphones and/or laptops to view video has doubled in the same timeframe. Reuters covered this news, as did OnlineMediaDaily on 9/2/09.

Opinions from KnowledgePanel members about today's education issues were released in the 2009 Education Next–PEPG National Education Survey, conducted by Education Next and the Program on Education Policy and Governance at Harvard University.

The National Conference on Citizenship (NCoC) conducted their annual study – America's Civic Health Index – looking at the state of civic engagement in America; it clearly reflects the impact of the economic crisis. See the 8/27/09 New York Times article, "Volunteering Waning in Recession, Report Says."  

"Publics want more government action on climate change: Global poll" – worldpublicopinon.org (Program on International Policy Attitudes/University of Maryland), 7/30/09

"Look for opportunity in financial sector" – Engage:Hispanics, 7/30/09; Author: Pat Graham, CMO & EVP, Knowledge Networks

Latest news from University of Michigan's C.S. Mott Children's Hospital National Poll on Children's Health and KnowledgePanel® "H1N1 flu: Are parents underestimating risk to kids?" – NPCH, 9/24/09 "Schools Failing in Bullying, Violence Prevention" – NPCH, 9/8/09 "Obesity remains no. 1 health problem for kids in 2009" – NPCH, 8/10/09 "Recession stressful for many kids, toughest on poor and uninsured" – NPCH, 7/13/09 Photo: © Tasssd-Dreamstime.com

---

SPOTLIGHT: Knowledge Networks/PDI

Expertise from Neal Heffernan, Managing Director, and Al Halkuff, SVP, is showcased in the following New York Times articles:

"A clip-and-save renaissance" on 9/24/09
Focus: Coupon use during challenging financial times

"Using milk-carton ads to build strong brands" on 8/27/09
Focus: The value of our work commissioned by BoxTop media, to ascertain the effectiveness of ads using data from loyalty card programs

"Sampling results in long-term sales boost, halo effect"– MediaPostNEWS, 8/4/09
Focus: Study on long-term tracking – conducted on behalf of PromoWorks, in conjunction with the In-Store Marketing Institute, via KN/PDI's National Shopper Lab – shows effects of in-store sampling. It serves as the basis of articles in BrandWeek and AdWeek, as well as the "Industry News" section of Progressive Grocer's site. 

© Drx I Dreamstime.com

---

CONFERENCES

Future

Marketing Research Association's First Outlook Conference & Expo, San Diego, CA Time: November 4-6, 2009 Topic: U.S. Hispanic Research Track: Perspectives from Creating an Online Hispanic Panel Patricia Graham, CMO & Executive Vice President, Knowledge Networks Beyond Stereotypes – Marketing Without Condescension Carlos Garcia, President & CEO, Garcia Research Survey Design and Methodology for US Hispanic Research Walter Meneses, President, Meneses Research Attracting the Hispanic market: one-size-fits-all approach vs additional segmentation Emilio Vargas, Co- Founder & President, Marketing Excellence Stories from the field: Lessons learned and insights gleaned from six ethnographies with Latinos Rose Marie Garcia Fontana, Sole Proprietor, Garcia Fontana Research The Market Research Event 2009, Las Vegas Date & Time: 10/19/09, 9:05AM Presenter: Simon Kooyman, KN CEO Topic: Rethinking the Offerings of Your Research Vendors Symposium: The Research Industry Summit: On Data Quality Time: 10/20/09, 1:30PM Presenters: Horst Stipp, NBC Universal and David Tice, KN Topic: Media Mix Measurement at the Olympics An EXPLOR Award Finalist presentation

Past

2009 Joint Statistical Meetings Mario Callegaro, KN's Survey Research Scientist, and Charles DiSogra, KN's Chief Statistician, presented two papers: Computing Response Rates for Probability-based Web Panels Recruiting Probability-Based Web Panel Members Using an Address-Based Sample Frame: Results from a Pilot Study Conducted by Knowledge Networks KN sponsored DC-AAPOR's Workshop on Web Survey Methods on September 10. Based on the special issue of Public Opinion Quarterly, published in March 2009, this session focused on the most challenging issues. As an author of a paper in that issue, KN's Mario Callegaro presented up-to-date findings on this topic, which he also presented at the 2009 JSM (see above): Computing Response Metrics for Online Panels

 

KNOWLEDGE NETWORKS DELIVERS WEBCASTS TO YOUR DOORSTEP Original broadcast: 9/24/09, 1-2PM Eastern Hearing Voices in the Numbers: An Integration Story Presenters: Patricia Graham, KN CMO and EVP, and John Williamson, CEO, QualVu Hear how you can elegantly merge quant and qual data into a seamlessly integrated experience. Recorded Video – Windows Media