[ Fall/Winter 2009 ]

Accuracy: Missing in Action
By Simon Kooyman

Processes are useful – yet consistency is not a substitute for accuracy when choosing an online panel data source.

New Study from Yeager, Krosnick and Co-Authors Advances Understanding of Accuracy, Best Uses of Online Panels

Read this important new study on the accuracy differences between probability-based and nonprobability research.

Photo: © Jannyjus-Dreamstime.com

A Web Panel Response Rate: It's More Than You Think!
by Charles DiSogra

To understand the real accuracy of any survey, it is essential that we know what the response rate really means – especially as Internet research becomes more prevalent. KN's Chief Statistician sheds light on this "misunderstood metric."

Photo: © Nopow-l-Dreamstime.com

Results: Internet Access Conditioning among Newly Recruited "Non-Internet" KnowledgePanel® Members
by Patricia Graham

Does participating in KnowledgePanel® skew the results of recently recruited panelists who did not have Internet access before? KN shares new research on research that says "no."

Photo: © Glo5-l-Dreamstime.com

Product Spotlight

MultiMedia Mentor® Providing New Depth and Breadth in Defining Your Consumers' Brand/Media Connection

Now you can use a people-centric understanding of media and brands to plan advertising campaigns that target more efficiently – and to deliver media strategies directly designed for your brands and customers.

Building Better Platforms for Hispanic Marketing: An Interview with Latinum's David Wellisch

The man who dreamed up and built AOL Latino talks about his new adventure – bringing some of America's biggest companies together to nurture Hispanic marketing in the corporate world.

Researching Deliberation and Opinion about Complex Social Issues: An Interview with Joseph Cappella

The esteemed professor of the University of Pennsylvania's Annenberg School of Communication talks about his pioneering work in communications and social interaction research.

POV

Opportunity Calling – But Not By Telephone
by Jordon Peugh

The newest member of KN's Government/Academic team draws on her deep experience in health and policy research to evaluate what it takes to create an online survey that can earn client confidence.

Studies in the News Using KnowledgePanel®

Forbes.com covers a nationwide study about The Anguish of Unemployment, commissioned by Rutgers University

The National Conference on Citizenship (NCoC) conducted their annual study –America's Civic Health Index –which showed important effects from the recession

Associated Press-KN poll: Cards-Yanks in World Series, fans say