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KNOWLEDGE NETWORKS NEWS BRIEFS
Studies in the News Based on KnowledgePanel®
FOCUS: 2008 PRESIDENTIAL ELECTION
AP-YAHOO! NEWS ELECTION SURVEYS CONDUCTED BY KNOWLEDGE NETWORKS
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| Photos © Daniel Raustadt I Dreamstime.com |
In the run-up to the 2008 presidential election and afterward, Associated Press and Yahoo! News published polls about voter reactions to the presidential candidates using KnowledgePanel®, as did Associated Press in collaboration with Knowledge Networks. Widespread coverage of results ran from Sept. through November; it was featured in the International Herald Tribune; ABC News 4; FOXNews USA; International Business Times; and MarketWatch, among other pubs.
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More votes cast in '08 presidential race than '04 – The Associated Press | Yahoo! News Poll, 11/5/08
AP poll shows Obama backers gleeful, McCain's glum – The Associated Press | Yahoo! News Poll, 11/01/08
CBS NEWS ELECTION COVERAGE
CBS News worked with KN to provide a nationwide assessment of the reaction of uncommitted voters to the presidential and vice presidential debates. The studies provided feedback on important questions around the election season, including the degree of support for the candidates, before and after watching the debates, and issues viewed as most important by the electorate. Results featured prominently the BBC News home page ("US rivals clash on bail-out vote" - Sept. 29, 2008), among other pubs. Related press release
ON SAMPLING
In a recent Wall Street Journal review of David W. Moore's recent book, The Opinion Makers (Beacon Press, 2008), Thomas Riehle (Partner, RT Strategies) credits Knowledge Networks' unique panel methodology – using an RDD sample frame and providing Internet service to those without it – as a solution to one of polling's largest afflictions: the issue of non-response. The review, titled "The Art of Yes, No and Maybe," appears in the 9/26/08 online issue of the Journal.
"KN launches U.S. Latino panel" - Daily Research News, 8/12/08
Please visit www.drno.org and www.mrweb.com/usa for research industry news and more. Related article
"RAND releases midseason flu vaccination status report" – 12/10/08
By Lisa Schnirring, Center for Infectious Disease Research & Policy (see: www.cidrap.umn.edu)
"Wide public support for nationwide study of genes, environment and lifestyle" – Medical News Today (www.medicalnewstoday.com), 11/13/08
"UC Berkeley study tests impact of terrorism threats on presidential race" – UCBerkeleyNews, 10/1/08.
This UC Berkeley research is part of TESS – Time-Sharing Experiments for the Social Sciences
"Survey says support for No Child Left Behind Act takes a dive" – People's Weekly World (www.pww.org), 8/25/08, Author: Pepe Lozano
REPORTS FROM THE UNIVERSITY OF MICHIGAN'S C.S. MOTT CHILDREN'S HOSPITAL NATIONAL POLL ON CHILDREN'S HEALTH
U-M conducts polls on KnowledgePanel®; here are links to the recent report highlights:
For high school doping, parents want school interventions, penalties – UMHS, 11/17/08
Knowledge key to support for embryonic stem cell research – UMHS, 10/20/08
Who do voters prefer for children's health issues? – UMHS, 10/8/08
Bullying worries parents of overweight and obese children – UMHS, 9/8/08
Retail clinics: An emerging source of health care for children – UMHS, 8/11/08
"KN launches U.S. Latino panel" - Daily Research News, 8/12/08
Please visit www.drno.org and www.mrweb.com/usa for research industry news and more. Related article
BUSINESSWEEK ARTICLE CITES MEDIA USAGE DATA FROM MULTIMEDIA MENTOR®
BusinessWeek cited data from KN's strategic media allocation planning tool, MultiMedia Mentor, in an 11/24/08 article: "Network TV and the Web: Fox's Take." The piece focuses on two premier web sites that stream network content – including their strategies, site traffic statistics, and advertising approaches. Related press release
PRIMETIME IN THE SPOTLIGHT
In October, the Associated Press released a story on our recent Home Technology Monitor report, How People Use® Primetime TV. Titled "Rising digital recorder use hit DVDs, not TV, says survey," the article looks at the perceived relevance, usefulness, and quality of primetime TV ads; differences in viewing habits among the four separate hours of primetime; and how the roles of DVRs, DVDs, and similar technologies are evolving. It appeared in the Chicago Sun-Times, Yahoo! Finance, the MSNBC and CNBC Web sites, and TV Week.
"Has Mobile Media Reached Its Tipping Point in the US?" – Brand Central Station blog, 12/3/08 (see www.brandcentralstation.com)
"Network TV and the web: Fox's take" – NewTeeVee blog, 11/23/08, Author: Liz Gannes (see http://newteevee.com/2008)
"Rise of the more engaged TV watcher: New study finds that there's now less multitasking" – MEDIA LIFE, 11/4/08
"Research Shows Consumer Use of Independent Yellow Pages Strong and Trending Upward"– Association of Directory Publishers Press Release, 10/27/08 (see: www.adp.org)
Used with permission from CBS Interactive, Inc., Copyright 2008. All rights reserved. Courtesy BNET (see www.bnet.com) and PRNewswire.
"New Study Shows Mobile Phones Merging New, Established Roles: Communicator, shopping aide, entertainment and research hub" – KN Press Release, 9/18/08
"Data offers clear picture of game-changing media technology: It's HDTV" – MediaDailyNews, 8/19/08
In this article, rEvolution's Darren Marshall cites five pointers for sponsorships in China. Through a strategic alliance, Knowledge Networks and rEvolution deliver the next generation of sponsorship research by maximizing ROI.
"5 things you need to know to make your sponsorships work in China" – MediaDailyNews, 8/7/08
"Knowledge Networks to provide viewer data for Olympics" - MediaDailyNews, 7/31/08
KN Hires Martin Zagorsek to Head Custom Media & Marketing Research
Martin Zagorsek, EVP, Client Service, manages KN's rapidly growing business unit that serves the advertiser and media industries—including packaged goods, pharmaceutical, media content provider, and other companies
Link to Martin's "Digital Realities" article in this issue.
KN contact: Martin Zagorsek | Press Release
Belli, R. F. and M. Callegaro. Event history calendar. (2008). In P. J. Lavrakas (Ed.), Encyclopedia of survey research methods. (pp. 246-248). Newbury Park: Sage.
Berman, Laura, and Mieke Ana Windecker. 2008. The Relationship Between Women's Genital Self-Image and Female Sexual Function: A National Survey. Current Sexual Health Reports 2008. 5: 199-207.
Buskirk, T. D. and M. Callegaro. Cell phone sampling. (2008). In P. J. Lavrakas (Ed.), Encyclopedia of survey research methods. (pp. 84-89). Newbury Park: Sage.
Callegaro, M. Social desirability. (2008). In P. J. Lavrakas (Ed.), Encyclopedia of survey research methods. (pp. 825-826). Newbury Park: Sage.
Callegaro, M. Videophone interviewing. (2008). In P. J. Lavrakas (Ed.), Encyclopedia of survey research methods. (pp. 946-947). Newbury Park: Sage
Callegaro, M. and F. De Keulenaer. Social isolation. (2008). In P. J. Lavrakas (Ed.), Encyclopedia of survey research methods. (pp. 828-829). Newbury Park: Sage.
Callegaro, M. and C. DiSogra. Probability of selection. (2008). In P. J. Lavrakas (Ed.), Encyclopedia of survey research methods. (pp. 617-619). Newbury Park: Sage.
Callegaro, M. and J.C. Moore. Seam effect. (2008). In P. J. Lavrakas (Ed.), Encyclopedia of survey research methods. (pp. 801-802). Newbury Park: Sage.
Jäckle, A. and M. Callegaro. Dependent interviewing. (2008). In P. J. Lavrakas (Ed.), Encyclopedia of survey research methods. (pp. 186-188). Newbury Park: Sage.
Future
Date: March 3, 2009
Conference: CMOR's 2009 Respondent Cooperation Workshop
Speaker: Patricia Graham, EVP & CMO, KN
Presentation: Methods for Gaining Trust and Participation from the Hardest-to-Reach Survey Participants – African-Americans, Latinos and Young Adults
Past
Date: December 12, 2008
Conference: 2008 PAPOR Annual Conference
KN Presenters: Mario Callegaro, Tom Wells, Yelena Kruse of KN
Poster Session: Effects of Pre-coding Response Options for Five Point Satisfaction Scale in Web Surveys
Date: November 7, 2008
Conference: The Research Industry Summit (Chicago)
Speaker: Patricia Graham, EVP & CMO, KN
Presentation: The Attraction and Retention Paradox of Ethnic Groups in Online Panels Track: How to Reach the Hard-to-reach
Dates: November 21 & 22, 2008
Conference: Are We Ready for Change?: Public Opinion Research in the 2008 Presidential Election – Annual Conf. of Midwest Association for Public Opinion Research
Conference Panelist: Mike Dennis, SVP, Government & Academic Research, KN
Paper #1: More than the Digital Divide?: Investigating the differences between Internet and Non-Internet users on attitudes and behaviors
Presenters, Paper #1: Chan Zhang, Univ. of MI; Mario Callegaro & Melanie Thomas of KN
Paper #2: Response options order effect and category number association: An experiment using items on a five point satisfaction scale in a KnowledgePanel® survey
Presenters, Paper #2: Ge Teng, Univ. of NE-Lincoln; Mario Callegaro, Tom Wells & Yelena Kruse of KN
KNOWLEDGE NETWORKS DELIVERS WEBCASTS
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For more information contact:
David Stanton
908 497-8040
Email
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