KNOWLEDGE NETWORKS WEBCASTS

KN DELIVERS FALL WEBCASTS

11/1/07: Assessing the Accuracy of Online Panel Research:  A Toolkit for Decision Makers
Patricia Graham, CMO, delivers key components of our "toolkit," which defines essential markers of online research quality – six guidelines that apply to almost any type of study or panel.

Recorded Video - Windows Media

10/25/07: Online Panels: New Methodological Research from Knowledge Networks
Mike Dennis, SVP, Academic & Government Research, shares recent research on research, addressing investigators' concerns about data collection mode and panel conditioning effects.

Recorded Video - Windows Media

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Knowledge Networks News

KN HIRES EXPERTS IN ADVANCED ANALYTICS, SURVEY RESEARCH AND YELLOW PAGES

Knowledge Networks announces three senior appointments to support our continued focus on addressing complex business issues for clients through the use of outstanding and cost effective analytics.

• Daniel Rosen (VP, Advanced Analytics and Consulting) brings 14 years of business and high level analytic services experience to a wide variety of Fortune 500 corporate and market research clients; he has extensive expertise in statistics and modeling.
• Eva Jordan (VP, Advanced Analytics) is charged with leading the KN/PDI team that provides price/promotion effectiveness, new product assessment, controlled store test analytics and marketing mix modeling for top consumer package goods organizations.
• Harry Bhavatha has also joined the KN/PDI team as Project Director.
  

Mario Callegaro has joined KN's Statistics Department as Survey Research Scientist.  Mario has published nationally and internationally in the areas of telephone and cell phone surveys; polling and exit polls; longitudinal surveys; event history calendar; interviewer effect; web surveys and survey quality. He is associate editor of Survey Research Methods and member of the editorial team of Survey Practice. Mario serves as member of the Council for Marketing and Opinion Research (CMOR) nonresponse committee and the American Association for Public Opinion Research (AAPOR) cell phone task force. He holds a B.A. in Sociology from the University of Trento, Italy, and a M.S. and a Ph.D. in Survey Research and Methodology at the University of Nebraska, Lincoln. KN contact: Mario Callegaro.

Tom Maguire has joined KN as VP for Yellow Pages products. He will oversee Yellow Pages syndicated and custom solutions, as well as help develop new products and approaches to serve client needs. KN contact: Tom Maguire.

KN PRESENTS AT KICK-OFF MEETING OF ARF'S ONLINE RESEARCH QUALITY COUNCIL

Patricia Graham, CMO, delivered a presentation at the Advertising Research Foundation's first ORQC meeting. The following article provides background on this industry effort: Ad Research Group Issues Call for 'Knowledge' about Impact of Online Research – MediaPost, 8/20/07.

KN EARNS PATENT FOR INNOVATIVE INTERNET SURVEY TECHNIQUE

Knowledge Networks has earned a patent for a survey sample management technique, allowing a sustained high level of sample integrity for clients while avoiding the need to burden members of KN's KnowledgePanel® with excessive requests for survey participation. More Info.

rEvolution ANNOUNCES STRATEGIC ALLIANCE WITH KNOWLEDGE NETWORKS

rEvolution, the Chicago-based integrated sports marketing and media services agency, announced a strategic alliance with KN. The alliance will deliver the next generation of sponsorship research and consulting services by arming clients with crucial data and strategic insights in order to maximize the ROI of their sponsorship investments.

Sponsorship Research Deal – Daily Research News, 7/2/07
Please visit www.drno.org and www.mrweb.com/usa for research industry news and more.

KN PRESENTS AT CMOR WORKSHOP

At CMOR's Sixth Annual Respondent Cooperation Workshop in October, Charles DiSogra, Knowledge Networks' Chief Statistician, gave a presentation titled, "Enhancing Cooperation, Response, and Data Quality with Proactive Panel Management." To learn about KN's unique approach to building trust with members of KnowledgePanel®, please see the article in this issue, written by Gene Ridgley, our Director of Panel Relations.

KN SPONSORS AND GIVES PAPER AT PAPOR'S ANNUAL CONFERENCE

Knowledge Networks recently sponsored PAPOR's annual conference, at which Charles DiSogra (Chief Statistician) and Mario Callegaro (Survey Research Scientist) delivered a paper titled, "Response rates for opt-in panels? Completion rates instead!" The paper proposes that these terms are being used interchangeably, however they have distinctly different applications.

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STUDIES IN THE NEWS BASED ON KNOWLEDGEPANELSM

AP-YAHOO! NEWS ELECTION SURVEY CONDUCTED BY KNOWLEDGE NETWORKS
In the run-up to the 2008 presidential election, Associated Press and Yahoo! have published polls about voter reactions to the presidential candidates using Knowledge Panel. You can read the story here; full poll results are here; and the methodology can be viewed here.

REPORTS FROM THE UNIVERSITY OF MICHIGAN'S C.S. MOTT CHILDREN'S HOSPITAL NATIONAL POLL ON CHILDREN'S HEALTH (NCPH)
In 2007, U-M conducted eight polls on KnowledgePanel®:
Report 7: Do High Gas Prices Lead to Less Health Care for Kids?
Report 8: Parental Concerns about Childhood Obesity: Time for a Reality Check?
Read an interview with Dr. Matthew Davis, Director of the NCPH, in this issue of A*I/R.

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RESEARCH ON RESEARCH

Topic: DATA COLLECTION MODE EFFECTS
Presentation Name: Results of a within-Panel Survey Experiment of Data Collection Mode Effects Using the General Social Survey's National Priority Battery
KN Authors: Mike Dennis, SVP, Managing Director, Government & Academic Research
Rick Li, Project Director, Government & Academic Research
Venue: AAPOR's 62nd Annual Conference - 5/18/2007

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NEWS BRIEFS

Video-on-Demand Needs Big Promotional Boost:  Study Finds Education is Key to User Growth – TelevisionWeek, 11/4/07

Consumers Still Skeptical: New Study Shows HDTV Does Little to Improve Attitudes Toward Television Commercials – Screen Magazine, 9/17/07
The article cites HDTV-related findings of high relevance to advertisers from Knowledge Networks' Home Technology Monitor™ – an ongoing source of definitive data on ownership and use of media technologies.

Record Number of Kids Expected to Get Flu Vaccine This Year – Infection Control Today, 10/1/07

Confessions of a Research Industry Journalist – MediaPost, 8/24/07
Joe Mandese, MediaPost Editor, relays his thoughts on research quality, especially as it pertains to the publications' readers.

R-E-S-P-E-C-T: Why Market Research Just Doesn't Get It: Marketers Continue to Ignore an Industry They Need Now More Than Ever – Advertising Age, 9/24/07
Columnist Jack Neff points up the research industry's heightening dissonance within the marketing landscape, caused by continued low stature paired with the increased importance of metrics.  He focuses on the client-side research role and cites several industry-wide quality issues to improve data quality--including the first meeting of the ARF's Online Research Quality Council, at which Knowledge Networks presented.

Yellow Pages Association President Addresses Internet Yellow Pages Usage Increase at The Kelsey Group Directory Driven Commerce (DDC) Conference – Business Wire, 9/18/07